Sunday, 12 February 2012

Social Media at the Center of Local Services Search

Many reports suggest that the power of social media is eroding common advertising methods. But it is safe to say common advertising has had a major change over the last decade. Print, such as the phone book, has dwindled as the internet (search engines) has become the norm. With social media sites allowing fast interaction among members, people are turning to querying fellow members of their social network instead of the search engines. But, make no mistake - the website is still relevant.

Today's website must incorporate social media - reviews and links - to show that it is an active, trusted brand. A great example is Conejo Valley's Thousand Oaks Electric.  The site integrates many factors, with links to Yelp, Facebook, Linkedin, a dedicated Testimonials page, and even a news pages about Westlake Village, Agoura Hills, Calabasas, and Thousand Oaks events. Having a good looking site, with a clean layout, relevant content, and trusted social media links allows users to better understand what they are "buying" into. Without those factors, even very good referrals from social media friends may not be enough to start the cycle with a phone call or email.